Avatarium præsenterer video til Pearls and Coffins


Fra det anmelderroste album The Girl with the Raven Mask, som udkom i oktober 2015.

Instruktør Johan Bååth udtaler:

"When I first heard 'Pearls & Coffins,' the vulnerable beauty and violent darkness of the song really struck me. "Machine guns and soulless fashion" I pictured a cold war-like dystopian concrete dreamworld from another time in the past. There when everything is lost, you let your deepest inner emotional feelings out, no matter how dark they appear.

The fascination for and showing violence is always tricky and it will and should always affect you and make you think twice. I feel that the video and the lyrics are about our deeper, darker corners inside our human mind and in our hearts of momentarily darkness where violence might set seed and may grow. Showing the shoot-out was meant as a personal metaphor for just that and of course not to encourage violence in any way, shape or form.

Before making this video I was in close contact with my friend and filmmaker Jonas Åkerlund and his wife and stylist Bea Åkerlund and we agreed to make Jennie Ann really stand out as a flawless Post War-Lipstick killer and a Femme Fatale. Bea recommended an upcoming Swedish fashion stylist Christopher Insulander, who is really cool and innovative in a way that would make a huge difference in the appearance of especially Jennie's look and outfit. I truly think his work and creation is a piece of art that really makes the video look amazing and really stand out as something different for time to come…"